A key element of Finland’s visual identity is FINLANDICA – a custom open source typeface that is clear and functional yet quirky in characteristics. The country brand identity is for everybody (citizens, organisations, companies...) in Finland when promoting Finland as an interesting destination for business opportunities, investments, as a tourist destination etc.

The Toolbox was created for everyone and anyone who wants to know more about Finland or show Finland to the world. Someone who is preparing a presentation, formulating a speech or just need additional info on a certain topic, you can find it in the toolbox. Used throughout governmental operations, functions, embassies, trade fairs, events. The SUOMI FINLAND identity and FINLANDICA typeface are democratically shared and used by all to promote the country and its positive activities.

Created for The Finnish Foreign Ministry

Toolbox: https://toolbox.finland.fi/brand-identity-guidelines/