The Royal Doulton visual identity is rooted in the philosophy of ‘perfectly imperfect’. It is born of a range of identity assets which play a contrasting role to one another — from an eclectic colour palette range, which symbolizes the imperfect, to a clearly defined grid system, which embodies the perfect. The bold and relaxed nature of the brand is made visible through these unique, contrasting combinations that can be created in any brand touchpoint.

Olio packaging displayed to showcase elements in use.