Sector: Confectionary
Revamping the identity and packaging of Royal Chocolate involved refining the core elements and progressing through iterative design process. Whilst some core elements successfully reached the shelves, others did not make the final cut.
Royal chocolate was originally developed as a royal court supply chocolate in 1961. From the beginning of its history, Royal has been associated with quality chocolate, which is enjoyed when it is especially delicious - with high-quality Royal chocolate, enjoyment has remained consistent from decade to decade. Royal's chocolate is characterised by its gold bar-shaped pieces.