Sector: Retail / Food / Hardware

Derived from an extensive turnaround strategy for Kesko and its affiliated K-brands, the redefined direction demanded a unified and modernised brand identity. The goal was to streamline all K-Group identities under a cohesive umbrella through introduction of a single brand unifying orange colour. To enable flexibility for individual store brands to express their unique character a series of carefully crafted shared core assets were introduced. For example, the Skatta custom typeface family was universally implemented across each chain brand, complemented by a distinct typeface tailored to each specific chain's characteristics.