Sector: Retail / Food / Hardware

The development of identity for K-group retail brands and their loyalty program focused on creating a cohesive link to the group while highlighting the distinct business concepts of each brand. This was accomplished by creation of individual core elements, such as a unique colour palette, typography, iconography, illustrations, and identifying symbols or graphic patterns. Ensuring consistency and ease of use, a comprehensive brand identity system was established across all brands. Guidance for all brands provided through a comprehensive identity and retail guidelines for internal teams and external partners.

Kesko/K-Group is a Finnish trading sector pioneer operating in the grocery trade, building and technical trade as well as in the car trade. Its divisions and chains act in close cooperation with retailer entrepreneurs and other partners. Kesko has around 1,800 stores in Finland, Sweden, Norway, Estonia, Latvia, Lithuania and Poland. It is the third largest retailer in Northern Europe and it employs around 45,000. Their brands include, K-Market, K-Supermarket, K-Citymarket, K-Rauta, Onninen, Byggmakker, K-Bygg, K-Auto. In 2023, Kesko ranked as the most sustainable grocery trade company in the World.

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