Sector: Fashion / Interiors / Design

Refining of a classic. Introducing the principle assets to the renewed Marimekko brand identity. Development of a house type style through a custom typeface which is based on the character forms from an Olivetti typewriter, which the Marimekko logotype originates from. Respectful refinement and tracking adjustment to the logotype itself. Through to a series of scalable graphic language pattern which is based upon Annika Rimala’s series of essential everyday garments.