Sector: Retail / Vintage / Café / Art Gallery

Måll is home to two vintage stores, plant-based cafe and an art exhibition space. Its identity draws inspiration from the circular economic philosophy, evident in its vintage items and the up-cycling of store fixtures. The simplicity of a circle influenced the logotype and various graphical elements, forming the core identity assets. Its bright colour palette represents the three areas within the store concept. The vibrant identity is showcased within the store and through weekly instagram stories. Each post playfully explores the circle's versatility, raising awareness of the store.

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Located in the center of Karjaa in southern Finland, Måll is home of two vintage stores, plant-based cafe and an art exhibition space. Their shared brick-and-mortar store space offers a vast and ever-changing selection of vintage furniture, homeware and clothing.

https://mallkarjaa.fi/

Featured in Creative Review (UK): https://www.creativereview.co.uk/mall-concept-store-branding/

Featured in Itsnicethat: https://www.itsnicethat.com/articles/studio-chris-bolton-mall-identity-graphic-design-project-090724

Awarded at Tokyo Type Directors Club Awards 2024

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